Working from home using the Internet
Using new technologies to increase sales or reduce operating costs (and thereby increasing profits) is a business building strategy that has already proven its value. Like an assembly line, automated machines, phone or fax, the Internet is one innovation that has the ability to transform the way a company operates every day. It is enough to understand how you can use these innovations to achieve a significant return investment.
Use the links on the left to learn more about the solutions that WSI has to offer - solutions that go beyond simple websites, solutions for much better results.
Internet Solutions - Why you do not need a Website?
You've probably already noticed that we are not talking much about websites or website predefined packages, or other such things. Developing websites is an integral part of services offered by our Internet consultants, but the term "Website" limited or misleading. The truth is that not all sites are created equally. In fact, if you have a company, regardless of its size, you do not need a website, but an Internet Solution.
So what's the difference and how do you choose? As with every decision that will affect business, it is best to begin by understanding your options. Here is one from which you must beware:
A quick Internet search using the keyword "web designer" or "web development" will result in finding a million pages. Internet industry is full of actors - both large and small - that gives you full of enthusiasm, "Internet packet" a three-page website - only $ X!" or "10 pages and a free email account - $ X". Prices vary, but the approach is the same. Arbitrarily decide how many pages you want, and the supplier will give a site to match (some of them even ask you to build your own website). This simple model seems promising and probably works great when you buy pizza, but it is not an important way to buy a business service.
Years ago it was not unusual for a site of a company to be little more than an online brochure, and these sites are just that bought the site. Certainly, modern Web browsers allow for richer graphics, but ultimately you have only an online brochure. Doing so can give potential clients, successfully, information about the company (assuming you have already found the site), but this will not produce visible changes in the results. And this leads us to one important aspect: If the site will cost money instead to help you earn money when you need a change.
Today, Internet technologies are more advanced and offer virtually unlimited potential for growth companies, regardless of their size. In the desire to no longer limited to static information packages, companies use the Web to communicate more efficiently with customers, share secure documents and files with vendors, to prepare employees and, of course, to sell products and services. Many of the traditional activities of a company can now be managed more easily and efficiently using the Internet, and with lower operating costs comes increased profitability.
We're talking about measurable results and in this respect differ from Internet Solutions "website packages" that so many companies (even individuals) are rushing to sell them to you. Internet Solutions are built upon your company's business objectives. They are built with specific purposes and results are measured against your business plan. An Internet Solution is also scalable in size so that no matter how big (or small) is your company now, the solution will grow with your business.
You begin to see how valuable the Internet is a solution as to attract more clients and communicate with them, as you will span across many markets, will take more orders, reduce your training costs and will spend shortly sending documents by email or by courier. And these are just some of the ways that you can take advantage of the Internet today.
In general sense, marketing is the "science and art of persuading customers to buy" a specific product.
The first official definition of marketing attributed appeared in 1935 and was adopted by the National Association of Marketing Teachers, predecessor of the American Marketing Association. Reaffirmed in 1960, the primary definition of marketing has long stood for 50 years, until 1985 when it was replaced. The definition was again redacted for marketing in 2004 and describes as "an organizational function and a set of processes designed to create, communicate and provide customer value and maintaining customer relationships for the benefit of the company and its owners."
Marketing theory and practice are justified belief that customers use a product / service they need or that product or service brings to an assumed benefit.
Marketing methods are classified by many as the social sciences, particularly psychology, sociology and economics. Anthropology also has a small but growing influence. By advertising, is related with many creative arts.
The four P (marketing mix):
Product : Aspects of Product Management and Product Marketing deals with product specifications or property in question and how to relate to the needs and desires of end users.
Price : Refers to the process of pricing a product, including discounts.
Promotion : Includes advertising, public relations, advertising and personal sales and relates to various methods of promoting a product, brand or company.
Placement or distribution refers to how the product reaches the customer, for example, placement at retail sale or dissolution. This fourth P refers to the place where the product or service is sold, such as geographic region or industry, and the segment that is addressed (young adults, families, businesses, businessmen, women, men, etc...).
Price : Refers to the process of pricing a product, including discounts.
Promotion : Includes advertising, public relations, advertising and personal sales and relates to various methods of promoting a product, brand or company.
Placement or distribution refers to how the product reaches the customer, for example, placement at retail sale or dissolution. This fourth P refers to the place where the product or service is sold, such as geographic region or industry, and the segment that is addressed (young adults, families, businesses, businessmen, women, men, etc...).
